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2010 E Source Print Ad Awards Download 
Although technology and program design are both important for efficiency program success, fighting through the clutter is equally important. Standout advertisements are highlighted & self-reported objectives, tactics, & targets discussed. The quantitative & qualitative measures of effectiveness, including whether the ads are memorable, thought provoking, cutting-edge and actionable, will be shared.
1/18/2011
A Brief Look at Over Two Decades of Energy Efficiency Programs Download 
Features a brief look back at the innovations, challenges, results and lessons learned in program design, implementation, marketing and communications.
5/4/2010
A Little TLC Equals a Lot of Energy Savings Download 
Discusses how substantial energy savings and GHG reductions were realized through a community-based social marketing and employee engagement program focusing on energy management in a Toronto, Canada hospital.
1/28/2009
A Little TLC Equals a Lot of Energy Savings (paper) Download 
1/28/2009
A New Motown Record: Engaging Detroit Neighborhoods Download 
Learn how the NESO program became one of the most ambitious residential pilot programs of recent years & how it provides a tremendous learning opportunity on how to launch a large-scale program that provides solid employment opportunities, cost-effectiveness, customer satisfaction & energy savings.
2/7/2012
Accelerating EE Marketing with Co-branding & Multiple Incentives Download 
Cen-Hud co-branded with Sears and GE to run 2 different heat pump water heater promotions; learn how this program exceeded it's goals via effective partnerships with trade allies.
5/16/2012
Achieving Success in Small Business Markets When Traditional Marketing Won't Cut It! Download 
Explores what marketing techniques are effective in reaching out to small business customers and increasing their participation in utility sponsored energy efficiency programs.
Achieving Success in Small Business Markets When Traditional Marketing Won't Cut It! Download 
Explores what marketing techniques are effective in reaching out to small business customers and increasing their participation in utility sponsored energy efficiency programs.
Applying Experimental Design to Behavior-based Programs Brown Bag Download 
This Brown Bag offers perspectives from industry leaders and practitioners on applying best practices in experimental design to obtain rigorous results at high levels of confidence for behavior-based programs. WATCH THE VIDEO
8/25/2011
Are You Engaged Yet? Efficiency Gains through Behavior Programs Download 
1/30/2013
Au Natural: Innovative Approaches to Natural Gas Efficiency Programs Download 
Natural gas utilities are breaking the mold for traditional utility program designs by developing their own approaches to reaching these customers. This presentation will highlight three fresh, new approaches from natural gas utilities across the U.S. and feature examples of innovative program designs that have led to spectacular increases in customer participation, awareness, and engagement.
7/30/2012
Beating Bureaucracy - How to Get Large Commercial Companies to Embrace EE (paper) Download 
2/6/2006
Best Practices for Implementing a Search Marketing Campaign Download 
Discusses how to use online media tactics to reach targeted audiences, influence behavior change, and produce climate positive actions.
1/27/2009
Best Practices for Implementing a Search Marketing Campaign (paper) Download 
1/27/2009
Best Practices in Energy Efficiency Advertisements Download 
Studies some of the top utility energy efficiency ads from 2008 - 09; discusses the self-reported objectives, tactics, and targets; and shares quantitative and qualitative results from the most cutting-edge ads.
2/2/2010
Best Practices in Energy Efficiency Advertisements (Paper) Download 
Studies some of the top utility energy efficiency ads from 2008 - 09; discusses the self-reported objectives, tactics, and targets; and shares quantitative and qualitative results from the most cutting-edge ads.
2/10/2010
Can Behavioral Programs Work? The Schools for Energy Efficiency Approach (paper) Download 
1/28/2009
Capturing the Financial Value of Energy Efficiency (paper) Download 
12/30/2009
ComEd Seeks the True Meaning of Ally Download 
Shares specifics on how ComEd successfully identified and marketed program to peak interest and obtain trade ally participation.
1/28/2009
ComEd Seeks True Meaning of Trade Ally Download 
1/28/2009
Coming Into the Spotlight: Finding a Starring Role for Community-based Initiatives Download 
Case studies from across the U. S. examine 3 potential roles for community-based programs. Implementation approaches & results are examined to understand how community-based programs might be used as a transmission and distribution deferral strategy; to channel customers into existing energy efficiency programs; & to change behavior.
2/7/2012
Communication Key to Customer Satisfaction & Engagement But-what, how, when? Download 
We've all heard that communication and offering customers choices impacts satisfaction, but what does that really mean? What kind of communication makes the biggest impact? How often? In what format? Using what channels and which technologies? Our experienced panel will share the why, the what and the how of achieving results. WATCH THE VIDEO
4/11/2013
Community-based Marketing Programs that Get Results Download 
Features a discussion showcasing some great utility and public benefit case studies of community-based marketing programs that get results. WATCH THE VIDEO
3/10/2011
Community-based Marketing Programs that Get Results (audio) Download 
Features a discussion showcasing some great utility and public benefit case studies of community-based marketing programs that get results.
3/10/2011
Community-based Marketing Techniques for a Direct Install: A case study Download 
Read how SmartWatt Energy - working on the behalf of Ntl. Grid - developed a partnership at a grass roots level and how this approach effectively implemented National Grid's Small Business Direct Install program.
5/16/2012
Conception, Care and Feeding of a Lighting Trade Ally Network Download 
Presents the sales channels, feedback mechanisms and EE measures used to develop, launch and measure a comprehensive lighting trade ally network for commercial and industrial markets.
1/28/2009
Conception, Care and Feeding of a Lighting Trade Ally Network (paper) Download 
1/28/2009
Consumer Attitudes, Opinions and Purchase Intentions: The Solar Case Download 
Provides practical and useful information for policy decision makers and those responsible for marketing this technology.
1/29/2009
Consumer Attitudes, Opinions and Purchase Intentions: The Solar Case (paper) Download 
1/23/2009
Cool Homes Contractor Web Portal: Enhancing Communications Download 
Learn how Kansas City Power & Light utilizes a web portal to strengthen its partnership and enhance communications with its network of HVAC contractors who support the Cool Homes energy efficiency program.
2/9/2010
Cool Homes Contractor Web Portal: Enhancing Communications Download 
Learn how Kansas City Power & Light (KCP&L) utilizes a web portal to strengthen its partnership and enhance communications with its network of HVAC contractors who support the Cool Homes energy efficiency program.
2/9/2010
Customer Segmentation - Silo Busting to Delight Customers (Paper) Download 
Learn how PG&E implemented one of the most comprehensive and aggressive energy efficiency programs in the nation resulting in record energy savings across multiple customer market segments.
2/10/2010
Customer Segmentation: Who, What, Why, and How? Download 
Learn the common approaches to customer segmentation.
5/16/2012
Developing a Practical Approach to Ensuring Quality Install. in Resid. Central Cooling (paper) Download 
1/29/2007
Developing Marketing Comm. Strategies that Motivate Homeowners to Embrace EE Programs (paper) Download 
1/31/2008
Developing Marketing Communications Strategies that Motivate Homeowners to Embrace EE Programs Download 
Discusses the marketing communications tactics that innovative program designers are implementing.
1/31/2008
Direct Mail that Gets Results Download 
Discusses how NSTAR Electric and National Grid launched innovative energy solutions by promoting new technologies for their residential customers, utilizing creative direct mail efforts.
1/31/2008
Direct Mail that Gets Results! (paper) Download 
1/31/2008
Electric Water Heating Load Characteristics: Program Initiatives and Technology Challenges (paper) Download 
1/29/2007
Energy Centers as a Tool for Utilities (paper) Download 
2/6/2006
Energy Efficiency. Delivered. Download 
Discusses how National Grid's Small Business Direct Install program is helping National Grid serve a hard-to-reach market and deliver over 114,000 MWh in savings.
5/17/2011
Energy Trust of Oregon's New Homes Program Download 
Discusses Energy Trust of Oregon's New Homes Program, a scaled performance-based program that leads design and construction towards net zero in a carbon constrained society.
5/6/2010
Ensuring that a Trade Ally Network Delivers your Energy Saving Goals at the Right Price Download 
As EE program and portfolio managers take on the dual challenges of increased savings goals and reduced budgets, they increasingly look to trade allies for assistance.
7/31/2012
EPA Launches Automated Benchmarking Initiative (paper) Download 
2/6/2006
Establishing a Blueprint for Change - The Marshfield Energy Challenge Download 
Learn how NSTAR Electric launched its Marshfield Energy Challenge pilot program by promoting a three-pronged approach to reducing energy use for their residential and commercial customers and utilizing creative community outreach marketing efforts.
1/28/2009
Establishing a Blueprint for Change: The Marshfield Energy Challenge (paper) Download 
1/28/2009
Focusing on the Market Potential in Segments (paper) Download 
12/8/2003
From Analog to Digital: Creating Successful Commercial Marketing Strategies Download 
An industry-leading HVAC program was marketed to contractors and utility reps using a combination of new and classic strategies. Learn how incorporating social media in a new way led to bettter lead generation, increased loyalty and referrals by customers.
5/17/2012
From Superheroes to Sweating Refrigerators: DSM Marketing Strategies that Work Download 
Learn what utilities say is their single-most effective energy efficiency and/or demand response program and provide in-depth research results around how those highly successful programs are marketed to residential or C&I customers. Be inspired, and take away concrete processes, visuals, ideas and strategies they can use to develop their own winning marketing and promotional campaigns.
1/18/2011
Georgia Power's Award-winning and Effective Energy Efficiency Campaign Download 
Learn how this humorous, innovative and effective ad campaign has taught customers some new tricks on saving energy!
5/18/2011
Getting to Yes: Innovative Marketing Strategies to Increase the DSM Participation Download 
Discusses the three types of P2P marketing and the three essential elements for a successful campaign.
1/31/2008
How to Leverage Strategic Partnerships & Social Media to Reach a New Customer Segment Download 
By leveraging the extensive & already established social media fan base for the Red Wings, DTE was able to promote its programs and create goodwill throughout Michigan.
5/17/2012
Innovative Marketing Strategies to Increase DSM Program Participation (paper) Download 
1/31/2008
Insights into Exemplary Marketing Practices to Increase EE Program Participation (paper) Download 
1/31/2008
Insights into Exemplary Marketing Practices to Increase Energy Efficiency Program Participation Download 
Provides insights into effective energy efficiency program marketing strategies that could be deployed by a regional power provider to increase the uptake of program offerings.
1/31/2008
Inspiring Communities to Become Champions of EE (Paper) Download 
Discusses ComEd's Community Energy Challenge, a competitive program designed to help municipalities develop and implement energy efficiency projects that reduce electric use while advancing municipal sustainability objectives.
Integrated Demand-side Management and Customer Segmentation Download 
Learn how PG&E implemented one of the most comprehensive and aggressive energy efficiency programs in the nation resulting in record energy savings across multiple customer market segments.
2/10/2010
Integrating Social Media into Utility Program Marketing Download 
Discusses the process of growing and integrating a social media presence into utility program marketing.
5/6/2010
Is EE Lighting and HVAC a "Deal or No Deal" for Your National Chain Accounts (paper) Download 
1/29/2007
Let There Be Light! Download 
As utilities expand their programs and outreach, they begin to collect new customer data. By merging newly available data with self-reported behaviors & attitudes obtained from survey sources, this holistic research approach helps utilities improve program participation, provide more targeted energy saving recommendations, and increase customer satisfaction. Case studies from eight major utility companies are shared.
7/31/2012
Leveraging Community Leadership in Delivering Low-Income Energy Efficiency Programs Download 
Progress Energy developed Neighborhood Energy Saver (NES), a program that is changing how they effectively reach low-income residential customers. The paper focuses on how the program plans, engages & efficiently serves the entire community & how this approach can be applied by utilities to many other communities to cost effectively bring much needed energy savings to large numbers of low-income residents.
2/7/2012
Listen, Learn and Leverage Download 
Learn strategies and examples where technology and human interaction converge effectively to create ongoing conversations around energy literacy.
10/4/2011
Making Energy Efficiency A Winning Strategy (paper) Download 
2/6/2006
Managing Marketing Effectiveness Download 
Presents an overview of market analytics approaches employed at Duke, including examples of lift models and individual targeting for improved yield to marketing energy efficiency programs and increase adoption rates.
5/6/2010
Market Transformation-Is It Time for A Paradigm Shift? (paper) Download 
12/8/2003
Marketing & Implementing an Energy Leadership Challenge Download 
Learn how Efficiency VT invited its largest C&I customers to take its Energy Leadership Challenge. We share the lessons learned during the launch and first year of implementation.
5/16/2012
Missed Opportunities in Energy Efficiency and Demand Response Marketing Download 
Addresses key methods and opportunities overlooked within current marketing paradigms and executions. WATCH THE VIDEO
5/5/2011
More Bang for your Buck: Achieving EE Goals with Industrial Customers Download 
This presentation highlighted the opportunities and unique challenges in the industrial sector.
5/16/2012
Moving Beyond Awareness: Using Segmentation to Drive a Movement (Paper) Download 
Outlines how a planned and actionable segmentation scheme can entice residents to take action.
2/10/2010
Moving Beyond Awareness: Using Segmentation to Drive a Movement (Paper) Download 
Outlines how a planned and actionable segmentation scheme can entice residents to take action.
2/10/2010
Moving from Awareness to Action: Using Community-based Programs to Encourage Change Download 
Presents case studies on how utilities can successfully affect behavior change using community-based social marketing practices.
5/17/2011
Moving the Food Service Market in Oregon Download 
Covers the experiences, challenges and successes of a strategic comprehensive marketing strategy and product offering in acquiring cost-effective kilowatt hour and therm savings from the foodservice sector by Energy Trust's program for existing commercial buildings.
1/30/2008
Moving the Foodservice Market in Oregon Download 
1/31/2008
National Grid's Green2Growth Summit Download 
Key learnings & insights are shared from the Green2Growth Summit.
5/17/2012
NEEP's DesignLights Consortium (DLC) Download 
Discusses DesignLights Consortium, a handful of utility and state energy efficiency program administrators, organized by NEEP.
5/6/2010
Neighborhood Outreach: Effective Approach to Reaching Low-income Populations (Paper) Download 
Discusses the Residential Whole House Efficiency Program, developed by PSE&G, contracted with non-profits, community agencies, and local redevelopment groups to hold community events, canvas door-to-door, and assist customers in completing applications, and scheduling initial audits for a host of energy saving measures.
2/11/2010
Nevada Pulls Smooth Moves in Energy Efficiency and Renewable Energy Programs Download 
Discusses how Sierra Pacific Power and Nevada Power realized extraordinary program results by working through nontraditional channels to promote CFL sales and provide wider energy efficiency education.
1/30/2009
Nevada Pulls Smooth Moves in Energy Efficiency and Renewable Energy Programs (paper) Download 
1/31/2008
Northwest Energy Efficiency Alliance's Be an ENERGY STAR Campaign Download 
Learn how NEEA used the Be an ENERGY STAR Campaign to increase awareness for ENERGY STAR homes.
5/5/2010
One Size Doesn't Fit All: Considerations for Rural Program Design & Implementation Download 
Explore the key findings from several Canadian utilities that have designed & implemented niche EE program solutions for their rural communities. Learn about each program's design elements & considerations, implementation approaches adopted or adapted, results & lessons learned as well as the ability to duplicate a similar program across other regions with rural customers.
7/31/2012
Online Social Media: So Easy a Kid Can Do It! Download 
Illustrates how forward thinking utilities use social media to reach their customers to improve customer satisfaction, reduce operating costs, and increase participation in their efficiency programs.
2/9/2010
Pacific Gas & Electric's Business and Consumer Electronics Program Download 
Discusses how PG&E's BCE program contains five energy-efficient electronics measures including consumer televisions, consumer desktop computers and monitors, and business desktop computers and monitors.
5/6/2010
Penetrating Hard to Reach Markets by Involving the Community Download 
Discusses how several municipal utilities addressed barriers to connecting with hard-to-reach customers.
1/29/2009
Quality Assurance for DSM Enhancing the Magic of Marketing... (paper) Download 
12/6/2004
Reaching Future Customers Through K-12 Programs Download 
Case study examples identify key factors for successful K-12 outreach.
1/28/2009
Reaching Future Customers Through K-12 Programs (paper) Download 
1/28/2009
Reaching Hard to Reach Small Businesses Using Associations & Non-electric Wholesalers...(paper) Download 
2/6/2006
Reaching New Audiences Through Multicultural Marketing (paper) Download 
2/6/2006
Replicating Marshfield's Success: "If You Build It, They Will Come" (Paper) Download 
Learn how to create your own uniquely branded program for your region and how targeted marketing initiatives really work.
2/11/2010
RePower Bainbridge Download 
The city of Bainbridge Island, WA is one of 20 U.S. communities to recieve a Better Buildings Award for energy efficiency from the U.S. DOE. Read how the behavioral changes affected the community.
5/17/2012
Segment Specific Approaches to DSM Marketing for C&I and Institutional Sectors (paper) Download 
1/29/2007
Segmenting the Market for Broadband over Powerline Technology (paper) Download 
12/6/2004
Serving the Multifamily Market Download 
Learn how a few programs are designed and implemented to overcome common barriers (split incentives, policy disincentives, lack of expertise), their impacts, and lessons learned from the leading programs in the country.
8/6/2009
Serving the Multifamily Market (audio) Download 
Learn how a few programs are designed and implemented to overcome common barriers (split incentives, policy disincentives, lack of expertise), their impacts, and lessons learned from the leading programs in the country.
8/6/2009
Smart Marketing Translates to PeakRewards for Your Program and Customers Download 
Learn more about how to grow enrollment from BGE's award-winning PeakRewards program.
10/6/2009
Smokey the Bear Would be Proud: Social Marketing Programs Around North America Download 
Social marketing continues to be an important part of rebate-driven DSM programs. Hear the results and learn about the activities of five social marketing projects, which were all reviewed by the author using a framework analysis.
1/18/2011
Soccer Moms and County Fairs: How Utilities Can Communicate Energy Efficiency to the Public Download 
Presents a model to help you market your technologies, as well as affect consumer behavior.
9/18/2008
Social Media: So Easy a Kid Can Do It (Paper) Download 
Illustrates how forward thinking utilities use social media to reach their customers to improve customer satisfaction, reduce operating costs, and increase participation in their efficiency programs.
2/9/2010
Social Norms: Their Role in Today's Energy Efficiency Programs Download 
Presents an overview of how social norms can be used to motivate customer behavior and encourage environmental action related to energy conservation and efficiency.
5/28/2009
Social Norms: Their Role in Today's Energy Efficiency Programs (audio) Download 
5/28/2009
Successful Approach to Industry Program Baseline Market Characterization Download 
OPA) launched its Industrial Accelerator Program (IAP) in June 2010 & its Process and Systems Upgrade Initiative (PSUI) in April 2011. These programs target the direct connect customers and the customers served by the local distributions companies respectively.
7/31/2012
Successfully Engaging the Hard-to-Reach Customer Download 
Highlights several approaches to engaging hard-to-reach small business customers to participate in energy efficiency projects.
5/17/2011
Survey Says: Using Online Tools and Monitoring Effectiveness Download 
Explains the value of combining energy efficiency programs, with online tools and online monitoring to ensure public awareness is raised and program goals are achieved.
1/27/2009
Survey Says: Using Online Tools and Monitoring Effectiveness (paper) Download 
1/27/2009
Texas SCORE - Schools: Making the Energy Efficiency Grade (paper) Download 
1/29/2007
The '70s Called and They Want Their Heater Back Download 
This was the campaign theme for a highly-successful social media program to engage customers in the Northwest to adopt the NEEA's NW Ductless Heat Pump Project. By leveraging a cast of market actors (HVAC contractors, manufacturers, distributors and utilities) to engage in social media via YouTube and Facebook, the program has been a resounding success.
5/16/2012
The Added Value Of Point-Of-Purchase Materials (paper) Download 
12/6/2004
The American Consumer Mindset on Utilities, Energy Efficiency and Sustainability Download 
Gives strong range of information and take-away ideas that they can immediately apply to their energy conservation marketing programs . . . ideas that are on-target with addressing key consumer energy issues.
1/31/2008
The American Consumer Mindset on Utilities, Energy Efficiency and Sustainability (paper) Download 
1/31/2008
The Broadlands Project: Using Social Marketing Theory to Influence Behavior Download 
Discusses the Broadlands Project, which was to document a social marketing project and create a transferable technology that other communities can use to influence residential behavior.
2/9/2010
The Business Case for DSM Download 
5/17/2011
The Five Phases of an Effective Demand Response Program Download 
Outlines program design development that can maximize demand response benefits and participation, including advanced notification, number of call hours, penalty and performance structures, and baseline methodology.
1/31/2008
The Five Phases of an Effective Demand Response Program (paper) Download 
1/31/2008
The Next Generation Initiative - Energy Industry Recruitment in the New Millennium Download 
Introduce ideas on how to provide AESP chapters and members with tools, support and information they need to address the issues and challenges of workforce expansion in the energy and utility sectors.
1/28/2009
The Next Generation Initiative: Energy Industry Recruitment in the New Millennium (paper) Download 
1/28/2009
The Power of Change - LIPA's Services Improvement Initiative (paper) Download 
12/8/2003
The Role of Market Research in the Program Design Process Download 
Discusses what you should ask the consumer before you offer a new program.
5/5/2010
The Value of Channel Marketing Panel (paper) Download 
12/8/2003
To Tweet or Not to Tweet: That is the Question Download 
Learn how Wisconsin's energy efficiency and renewable energy initiative, has evolved its marketing portfolio to include Twitter, Facebook, YouTube and Vimeo.
2/9/2010
To Tweet or Not to Tweet: That is the Question Download 
Learn how this ongoing campaign is an excellent example of how energy efficiency program administrators can successfully use social marketing to reach more consumers and enhance brand perception.
2/9/2010
To Tweet or Not to Tweet? That is the Question (Paper) Download 
Discusses how energy efficiency program administrators can successfully use social marketing to reach more consumers and enhance brand perception.
2/9/2010
Top Ways to Promote Web Self-service Energy Efficiency Applications Download 
Discusses how to develop an inventive Web-based energy efficiency program with practical marketing strategies that work.
1/27/2009
Top Ways to Promote Web Self-service Energy Efficiency Applications Download 
1/27/2009
Toronto Hydro Uses Multi-faceted Promotion for peakSAVER A/C Program (paper) Download 
1/29/2007
Trends in Marketing Effectiveness & Analytics Download 
Reviews the latest trends around evaluating marketing and behavior efforts for effectiveness using specific examples from around the nation.
Understanding Public Opinion about Climate Change for EE Programs & Utility Comm. (paper) Download 
1/29/2008
Using a Public Affairs Approach to Engage Consumers and Mobilize Partners Toward EE Download 
Outlines how a public affairs campaign approach, capitalizing on public interest in energy and global warming, can effectively mobilize third party media and industry partners and ultimately engage consumers with residential energy efficiency programs.
1/31/2008
Using a Public Affairs Approach to Engage Consumers and Mobilize Partners toward EE (paper) Download 
1/31/2008
Using Customer Intelligence to Enhance Energy Efficiency Program Effectiveness Download 
Learn new approaches to aligning customers with programs, effectively communicating program details and improving program performance.
1/29/2009
Using Customer Intelligence to Enhance Energy Efficiency Program Effectiveness (paper) Download 
1/29/2009
Using Segmentation to Drive a Movement Download 
Outlines how a planned and actionable segmentation scheme can entice residents to take action.
2/10/2010
Utility Social Media - Where are we and what we need to know? Download 
Dives into two detailed utility social media case studies covering communications, marketing, customer care, as well as some of the concerns, barriers, and strategic considerations your may hit along the way. Watch now
8/5/2010
Value Added Marketing Strategies for Public Benefits Programs & Energy Services (paper) Download 
12/8/2003
Way to Save Burlington! Download 
Learn how the combination of award-winning marketing, community pride & an Energy Ambassador was able to drive participation in existing programs & the collective energy efficiency achievements of the community.
5/17/2012
Well Sure You're Satisfied, But Do You Really, Really Like Me? (paper) Download 
12/8/2003
What Community-based Efforts Bring to the Table Download 
Provides an overview of a variety of Massachusetts community-based programs and provide in-depth details on three specific programs.
5/17/2011
What Have We Learned about Behavior and Energy Download 
Provides members with an opportunity to learn about-and question-some of the key findings from three of these studies, and discuss the implications for behavior-based program approaches.
8/20/2009
What Have We Learned about Behavior and Energy (audio) Download 
Provides members with an opportunity to learn about-and question-some of the key findings from three of these studies, and discuss the implications for behavior-based program approaches.
8/20/2009
What Makes a Successful Retail Choice Program Best Practices (paper) Download 
2/6/2006
What to Do About the Say vs. Do Problem? (paper) Download 
12/8/2003
Yeah Sure, but What's the Catch to Reaching Low Income Markets? Download 
This presentation explored the many strategies for finding, engaging, and delivering to those in need.
7/31/2012