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National 2010 Papers
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A California NonResidential Lighting Logger Palooza (Paper) Download 
Examines Downstream and Upstream lighting measures and is one of several intertwined Residential and Non-Residential lighting metering efforts in California.
2/10/2010
Best Practices in Energy Efficiency Advertisements (Paper) Download 
Studies some of the top utility energy efficiency ads from 2008 - 09; discusses the self-reported objectives, tactics, and targets; and shares quantitative and qualitative results from the most cutting-edge ads.
2/10/2010
Cool Homes Contractor Web Portal: Enhancing Communications (Paper) Download 
Learn how Kansas City Power & Light (KCP&L) utilizes a web portal to strengthen its partnership and enhance communications with its network of HVAC contractors who support the Cool Homes energy efficiency program.
2/9/2010
Customer Segmentation - Silo Busting to Delight Customers (Paper) Download 
Learn how PG&E implemented one of the most comprehensive and aggressive energy efficiency programs in the nation resulting in record energy savings across multiple customer market segments.
2/10/2010
DR for Utilities in Restructured Markets: Getting More from Existing Assets (Paper) Download 
With substantial DR capacity and experience in both restructured markets and bilateral utility programs, learn how these constructs fit together to unlock value for utilities/stakeholders.
2/9/2010
Enabling Price-Responsive Demand Response using Legacy Load Management Technologies (Paper) Download 
Discusses the informational and technological requirements needed for legacy load-management system participants to introduce their own chosen responses to critical peak pricing.
2/11/2010
Energy Conservation in Capacity Constrained Regions of Northern Nevada (Paper) Download 
Discusses the Dayton Initiative, a creative example of leveraging cross program collaboration, social marketing and traditional program channels to bring energy savings to hard-to-reach rural markets.
2/10/2010
Ensuring Real MWs from Your C&I Demand Response Participants (Paper) Download 
Shares best practices in recruiting C&I participants and case studies on effective DR approaches.
2/9/2010
Estimating Hourly Loads for 50 States, by Customer Segment (Paper) Download 
Summarizes analysis conducted as part of the FERC National Assessment of Demand Response Potential that combined load research data from 21 utilities with data on annual use, weather conditions, and air conditioning saturations in order to estimate hourly loads, by customer segment, for the US.
2/10/2010
Inspiring Communities to Become Champions of EE (Paper) Download 
Discusses ComEd's Community Energy Challenge, a competitive program designed to help municipalities develop and implement energy efficiency projects that reduce electric use while advancing municipal sustainability objectives.
Local Government Partnerships: Maximizing Local Energy Savings Opportunities (Paper) Download 
Features results of an ongoing process evaluation of PG&E's Local Government Partnership program.
2/10/2010
Moving Beyond Awareness: Using Segmentation to Drive a Movement (Paper) Download 
Outlines how a planned and actionable segmentation scheme can entice residents to take action.
2/10/2010
Moving Beyond Awareness: Using Segmentation to Drive a Movement (Paper) Download 
Outlines how a planned and actionable segmentation scheme can entice residents to take action.
2/10/2010
Neighborhood Outreach: Effective Approach to Reaching Low-income Populations (Paper) Download 
Discusses the Residential Whole House Efficiency Program, developed by PSE&G, contracted with non-profits, community agencies, and local redevelopment groups to hold community events, canvas door-to-door, and assist customers in completing applications, and scheduling initial audits for a host of energy saving measures.
2/11/2010
Orchestrating Duke's 'Virtual Power Plant (Paper) Download 
Reviews the details of the program including the technologies and optimization features, contribution to smart-grid standards and opportunities for other utilities considering similar programs.
2/9/2010
POWERCENTSDCâ„¢ PROGRAM: A CASE STUDY IN CUSTOMER-DRIVEN (Paper) Download 
Illustrates a case study in customer-driven demand response. Results from the PowercentsDCâ„¢ Pilot Project, an ongoing smart meter program for approximately 1400 customers will be discussed.
2/10/2010
Replicating Marshfield's Success: "If You Build It, They Will Come" (Paper) Download 
Learn how to create your own uniquely branded program for your region and how targeted marketing initiatives really work.
2/11/2010
Residential Real-Time Pricing Program Achieves Savings for Utility & Customers Download 
The Ameren Illinois Utilities' Power Smart Pricing Program is a low-tech program founded on the proven principle that basic knowledge is sufficient to enable most customers to respond beneficially to RTP. Learn about the fascinating results from this program.
2/11/2010
Social Media: So Easy a Kid Can Do It (Paper) Download 
Illustrates how forward thinking utilities use social media to reach their customers to improve customer satisfaction, reduce operating costs, and increase participation in their efficiency programs.
2/9/2010
To Tweet or Not to Tweet: That is the Question Download 
Learn how Wisconsin's energy efficiency and renewable energy initiative, has evolved its marketing portfolio to include Twitter, Facebook, YouTube and Vimeo.
2/9/2010
To Tweet or Not to Tweet? That is the Question (Paper) Download 
Discusses how energy efficiency program administrators can successfully use social marketing to reach more consumers and enhance brand perception.
2/9/2010
Understanding Customer Decisions Associated with Default Dynamic Pricing (Paper) Download 
Compares the characteristics of customers who stayed on the rate with those who left, and examines the drivers of those decisions.
2/11/2010
Using Social Marketing Theory to Influence Energy and Trash Recycling Behaviors (Paper) Download 
Discusses the primary goal of the Broadlands Project, which was to document a social marketing project and create a transferable technology that other communities can use to influence residential behavior.
2/9/2010