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Spring 2011
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Achieving Success in Small Business Markets When Traditional Marketing Won't Cut It! Download 
Explores what marketing techniques are effective in reaching out to small business customers and increasing their participation in utility sponsored energy efficiency programs.
Achieving Success in Small Business Markets When Traditional Marketing Won't Cut It! Download 
Explores what marketing techniques are effective in reaching out to small business customers and increasing their participation in utility sponsored energy efficiency programs.
Designing a Results-oriented Energy Efficiency Program in 90 minutes Download 
Learn the basics on designing a DSM program.
5/17/2011
EISA: The End of Residential Lighting Programs? Download 
Discusses the The 2007 Energy Independence and Security Act (EISA) and how it sets new efficiency standards for general service light bulbs, requiring that bulbs be 25-30% more efficient than the currently available incandescent technology.
5/17/2011
Energy Efficiency. Delivered. Download 
Discusses how National Grid's Small Business Direct Install program is helping National Grid serve a hard-to-reach market and deliver over 114,000 MWh in savings.
5/17/2011
Georgia Power's Award-winning and Effective Energy Efficiency Campaign Download 
Learn how this humorous, innovative and effective ad campaign has taught customers some new tricks on saving energy!
5/18/2011
Moving from Awareness to Action: Using Community-based Programs to Encourage Change Download 
Presents case studies on how utilities can successfully affect behavior change using community-based social marketing practices.
5/17/2011
Small Utilities; Big Programs Download 
Discusses the customer benefits of unique partnership with Oglethorpe Power.
5/18/2011
Successfully Engaging the Hard-to-Reach Customer Download 
Highlights several approaches to engaging hard-to-reach small business customers to participate in energy efficiency projects.
5/17/2011
The Business Case for DSM Download 
5/17/2011
What Community-based Efforts Bring to the Table Download 
Provides an overview of a variety of Massachusetts community-based programs and provide in-depth details on three specific programs.
5/17/2011